You’ve learned about SEO. You’re convinced SEO works well for kinds of business online. Whatever you probably wonder is the reason it’s so powerful.
That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different excellent reasons to buy
SEO. To see why SEO is very powerful. To spotlight the role it might play in marketing and communicating.
A few weeks ago, Google Search Land carried my article regarding the difficulty of pricing SEO services and it got lots of positive response.
People reached by helping cover their new questions, and shared challenges they faced over the SEO sales process, as they struggled to convince internal managers and CEOs about the price of optimizing for search engines, and getting them to expand their marketing budgets for SEO.
Those questions and issues are addressed in the following paragraphs – beginning with probably the most compelling good reason why buying affordable search engine optimization company is unquestionably a great idea.
1. SEO Will Not Be A Cost But A Smart Investment
A good investment with a high return. By tying in SEO to Web analytics data, you might observe certain keywords having great conversion rate for which you rank only on page #2 on Google and know that you’re leaving money the table.
Lifting your rank to the top 3 spots on the first page, where most clicks go, provides a huge return on your own modest investment into SEO. It’s why SEO is likened to purchasing real estate – the returns may be truly stupendous once you get it right.
2. SEO Turns The Spotlight In Your Sales Rockstar
Consider it. It’s open 1 week weekly, all year long, and do not calls in sick or reports late to function. It can do whatever it’s told to accomplish, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling 1000s of prospects simultaneously, and merely limited with what you may ask of it.
Search engine optimisation lavishes attention in your sales rock-star, generating the highest performance through giving it the proper emphasis and concentrate in your marketing arsenal.
3. SEO Is An Important Part Of Your Marketing Mix
If you’ve read my other posts here on Online Search Engine Land, you’ll know already that I’m clear about the value of SEO for marketing any organization. SEO is the master in relation to pulling in prospects, and may help boost conversions too.
Nevertheless I also feel that SEO is not the only game in town! SEO alone cannot enable you to reach your highest marketing potential. Social media, branding along with other marketing strategies segue into and complement SEO, the mix strengthening and reinforcing each element to develop your business exponentially… faster.
As being a manager or CEO then, your challenge isn’t about picking one over another, but how better to intelligently integrate SEO to your marketing mix to reap rich rewards.
And that’s why this isn’t a ‘battle between marketers’, with specialists in each branch looking to out-sell another on their clients, but an opportunity for collaboration and partnership in leading a business manager or CEO towards right combination of marketing services – including SEO – which will bring the greatest cumulative benefit.
Instead of always “giving customers anything they want”, it’s a chance to face the truth that, often, clients have no idea how to select from the diverse options at their disposal.
As professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their very own, but rather help clients build the right foundation, mix and plan, then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics that are aligned because of their overall business goals.
A part of the responsibility professional marketers share is to steer clients far from danger, or stop them from embracing populist tactics that can actually turn into a quagmire in which their business gets stuck, or quicksand into which it gradually sinks with no trace. For me, ‘not telling the total truth’ is simply the just like ‘lying’. This approach may not work with every company. Some may even frown at the need to step outside your scope and field of expert knowledge.
However for small, and medium businesses and start ups, by adopting this type of advisory/consultative role and offering professional advice, reaching out a helping hand to supply “business development” advice, and showing rock-solid proof to support your offerings, prices and advice, you may help a lot in building trust. At that point, clients will probably be happy to follow you, even if you suggest an approach that points in another direction than they believed will be the right choice.
It bears to always remember that clients are getting a consultant’s expertise only simply because they don’t have it themselves, and thus they can be (logically) unable to request the “perfect offer”. Selling them anything they request is usually not in their needs. And this is merely as true for big brands with internal staff because it is for smaller businesses.
4. SEO Impacts The Research/Buying Cycle
SEO boosts the sales without proportionately boosting your marketing costs, thereby growing profits exponentially as well as over time. SEO can further your business goals at a better ROI than the majority of comparable types of online marketing because of this fundamental effect of better conversions and much more sales at little incremental cost.
Assuming that everyone has found out about your brand or thinks that you’re the right place to buy can be a very costly mistake. Folks are constantly researching great deals, and they are using the social-driven Web for price comparisons. And value conscious shopping behavior is more common in tough financial times, when consumers spend their cash more cautiously.
SEO plays an important role in this research and buying cycle. It’s similar to a prospect magnet, attracting possible buyers to your site through critical and relevant keywords and phrases ranked loaded with search engines where searchers already are seeking information regarding them. It’s about being where your prospects are, and directing them towards solutions you offer them.
5. SEO Pricing Is Variable
Pricing Search marketing services is difficult (although some debate that it’s really simple, as you can see through the discussion around my earlier post titled, Just How Much Does SEO Cost?).
There are actually no universal standards by which you can fix a ‘rate card’ for Search marketing services. Keyword analysis, link building as well as other SEO activities are unique, customized and tailored differently for specific situations. And also among SEO providers, there is a wide selection in quality. There are actually seasoned professionals and there are scammers, amateurs and ignorant practitioners.
But as the person in control of your company’s SEO, you happen to be most ‘dangerous’ person involved… since the responsibility for your personal choices rests on your shoulders! Prior to deciding to choose the cheapest or most high-priced proposal, the limited or even more comprehensive one, the one from experienced pros versus an SEO-savvy cousin or friend, make sure to read How Much Does SEO Cost? to understand the nuances and nitty gritty details.
Like a specialized service, SEO involves groups of people working behind the scenes. Giving them a small budget practically ties their hands, so you cannot expect stellar results from dexnpky85 restrained effort.
If you are not even convinced about the synergies involved and exactly how these facets interact together, then don’t hesitate to ask for a search engine optimisation pre-analysis, even if this means paying a modest fee because of it. That’s a good investment and worth more if it convinces you about the real value in adopting a search engine marketing strategy.
Misconceptions about SEO abound, and this excellent book called “The Art of SEO” has truly great examples. Some popular myths include:
SEO goals (“we’ll build you 100 links per month”) matter a lot more than business goals (“we’ll grow your profits by 5%”).
SEO exists in a vacuum and doesn’t integrate with some other parts of the enterprise.
SEO techniques are better implemented on marketing concepts and product titles, no matter search volumes and popularity.
SEO activities may be performed without necessity for co-ordination and oversight by a supervisor.
Leave SEO on the developers (“Trust them, everything will likely be ok!”).
There are many more inside the article, 24 Approaches To Make Life Hard For The SEO Team.
6. SEO Is Never Expensive!
Nowhere else in marketing would it be likely to get rid of because they are a contrarian just like deciding on the best Seo agency. In comparing several companies, you’re often tempted to pick the lowest priced pitch, although it might actually be a smart option to pick the most expensive one!
How? SEO is not really an expense. It’s an investment. And even if the highest priced Seo firm charges you double the amount as being the rest, as a marketing manager or decision maker, you need to look deeper into why they can be so expensive. What makes them so confident as to pitch you with an offer others would toss to the dust-bin with no second thought?
In the event the more pricey Search engine optimization company can help you reach your financial goals and growth targets in two enough time at twice the retail price, would it be really ‘expensive’? Let’s say I offer to spend you $4 for every dollar you provide me, how much money could you deliver today, assuming you’re convinced I won’t take your money and try to escape?
That’s where SEO pre-analysis can help. When the study proves that your particular marketplace is big enough to operate enough volume, the competition is weak enough so that you can fight and win, plus your experience with SEO consultants and SEO firms with time shows you are obtaining a larger amount of targeted prospects from their efforts. If it traffic converts at a high rate into sales and profit, then your effect on your small business out of this SEO campaign will be responsible for well a lot more than “4 dollars for one” with time.
Are you ready, then, to take a step back and go on a harder consider the allocation of the marketing budget? In the event you look to reap the chance of SEO, and grab the low hanging fruit in your own easy reach?
This isn’t an emotional decision. It’s depending on logic and hard data. ‘Costly’ SEO is much like buying an automobile. Why does a Ferrari cost greater than a VW Beetle? There are lots of reasons and similar ones pertain to SEO.
7. SEO Isn’t Icing About The Cake – It’s An Important Ingredient
Ok, given that you’ve spent big money on your own new website (and it looks great!), the last thing you need is to hear a consultant who asks you to invest even more money to be visible on search engines like yahoo.
But Google needs assistance in understanding your company. SEO that’s effectively woven into your site’s DNA will help showcase your organization on search engines like yahoo in the perfect light.
For an SEO consultant, I become called in by firms that have built a “state of art” website and need SEO slapped on it. But that isn’t how it operates. You don’t bake your cake first, and then pour beaten eggs over it, or sprinkle sugar ahead. No. You mix those ingredients together with the batter itself.
Taking SEO into mind even while planning your web site structure, content management system (CMS), URL syntax, and Web page design gives the greatest results to your business. It can help you map old URLs to brand new ones, tailor your landing pages to user intent, lead prospects along a ‘buying slope’ and preserve old rankings that took numerous years of work to achieve.
While an SEO consultant can help you (a great deal) even though you started in the incorrect order, it will take more hours, more effort, more cash, plus some major restructuring work to have it done later on.